Mindmap to Moodboard: Psychotropical

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According to WGSN's forecast for 2018, the Spring/Summer season will be heavily influenced by the so-called Psychotropical trend.

"lush botaniacal themes take on a heigtened, almost synthetic form, with motifs that have a hallucinogenic quality. Colours are deep and saturated, and the juxtaposittion of the natural and the man-made creates an unusual tension that feels new for the season"

The mixture of hyperreality and nature is a truly unique contrast that said to have an impact on womenswear, footwear, beachwear, and beauty, among others.

It can be argued, that we will see traits of this trend even during 2017, as the trend starts to emerge among the fashion innovators before spreading.

Recently there has been speculations around NASA's mission to Jupiter's moon, Europa, as NASA reported that there may exist life on the planet due to its possible water conditions.

This science breakthrough and the possibility of natural conditions in space can very well relate to the Psychotropical trend. A repeated pattern can be traced back to the Space Age during the 1960's, which influenced the fashion and marketing industry in every aspect.

The tension around this topic links together the hyperreality and nature elements. This might have a major effect on science fiction, technology, and innovation in fashion, as youth dystopian literature has become hugely popular over the last few years as popular book series, such as The Hunger Games and Divergent, are turned into blockbusters.

These books series discuss relevant concepts of the future, and also touch upon what fashion in the future could look like.

Mindmapping

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Anthony Sullivan takes an example in the future of fashion concerning Suzanne's Collins' trilogy The Hunger Games in his report, 'Working for the few' Fashion, class and our imagined future in The Hunger Games.

In these films, the population is divided into two major classes - the elite of Panem and the workers of its districts. The extreme differences regarding occupation, income, consumption patterns and lifestyle within the social classes, does that fashion in itself is only available for the elite.

The fashion of Panem is taken to the extreme and is even absurd to the citizens of the districts as they are segregated from each other. The dystopian world also includes genetically developed animals, such as the Mockingjay, as well as genetically manipulated monsters created by advanced technology. This relates well to the Psychotropical trend.

The book trilogy by Veronica Roth, Divergent, takes another turn on the future of fashion. In this dystopian future, the city is divided into five factions: Abnegation, for the selfless; Amity, for the peaceful; Candor, for the honest; Dauntless, for the brave; and Erudite, for the intellectual.

The factions relate to extreme subcultures, and a certain style uniform is compulsory when committing to one of the factions. The Dauntless dress in black, and are the only faction to have tattoos and piercings. They are also the most reckless of the factions, relating to a futuristic punk movement.

The dystopian theories are truly interesting to look into, as it explores new limits of fashion, and often the gruesome take on fashion that might meet us in the future.

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Article by juliana

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